If you have been in business for any length of time, you must have come across various write-ups on the importance of having a strong presence online. What you may not know, however, is how essential web directories can be for your business as well as how it helps to boost revenues for businesses worldwide.

A lot of information abound on the internet about the effectiveness or potency of bookmarking sites and different website directories and how they boost up an organization’s online presence. Business owners are therefore in a constant puzzle when it comes to deciding whether or not it is crucial to invest time and resources in it.

One of the principal things every business must engage in for maximum profits and growth is marketing. Marketing is all about promoting your services or core products to your target audience. It doesn’t matter if your business is a start-up or a multi-million-dollar company.

Effective service and product promotion is always well-planned and not a random thingy. Nevertheless, you must be willing to take calculated risks if you must go far in business.

Before the advent of the internet, a majority of small businesses had very few ways of promoting or marketing their products and services cheaply. Most of them used methods such as printing out fliers, banners or sponsoring local events in their communities. The big businesses did billboards or classified ads.

But now, there are countless opportunities for marketing your businesses which include:

  •    Embracing social media
  •    Making use of services like Bing, Google Places, Yahoo! Local
  •    Incorporating search engine optimization on your organization’s website content
  •    Putting up multimedia content on Flickr, YouTube, etc.
  •    Shooting off press releases
  •    Joining relevant online communities and contributing positively
  •    Starting a blog

Google has, in the past few years, been bringing down web spam aggressively so that its search results will be cleaned up extensively. Back in 2012, the search engine giant began to remove second-rate directories from its index. This means that if your site was listed in the directory and your website has a backlink, whatever benefit you may have gained would have been lost.

No penalty was dealt out to the website listed on the directories as far as people know and this could be as a result of the high number of sites that used them in the past.

A web directory is an online catalog of websites with entries on businesses or people and their contact information. A few allow past customers of such websites to post their reviews or experiences when they had dealings with a particular site or business. This makes prospective customers find such websites easily and quickly decide which one they want to do business with based on the reviews posted by previous users.

A useful web directory that will benefit your business immensely will satisfy the following criteria:

  •    If it asks for more than a short description and your website’s anchor text,
  •    If it asks for a comprehensive description of your business, your business address, and geographical telephone number, and
  •    If it drives relevant or highly targeted traffic to your business or website

One of the leading web directories with a proven online presence and clout can be found at https://tradescity.com/

Do check them out and move your business to the next level.

Leave a Reply