The Company’s Best-Seller
Since Volkswagen is a German brand, it comes as no surprise that the vehicles that make up its fleet have become more and more popular in the UK over the last few decades; the best being the Beetle. Apart from the car being rather retro, more specifically a vintage-looking runabout, its Beetle was nicknamed the world’s favourite ‘love-bug’ for the most part of the 20th century. Having said that, by the time production was discontinued in 2003, more than 21.5 million Beetles had been sold around the world, leading the British-loved car maker to reinvent the car – now, there are numerous versions of the love-bug on the market!
Volkswagen’s Many Faces
Although Volkswagen itself is a trusted, well-established German automaker, what better way to become more popular in the motor industry than to team up with other car makers? Exactly. The VW Group’s garage currently has 12 other brands under its roof; for example, Audi, Bentley, Lamborghini, Porsche and Skoda are amongst Volkswagen’s many best-selling subsidiaries. These account for at least 37 per cent of the company’s sales during 2014. So, you can imagine the improvements seen in the more recent years too.
1 out of 10 Cars Around the Globe
Thanks to research done in 2014, it was found that at least 1 in every 10 cars sold that year was a Volkswagen Group brand. This later led to prove that more than 10.2 million Volkswagen vehicles were sold in 2014 alone, 7 out of 10 were sold outside of Germany and a huge portion of which were sold right here in the UK – it’s no wonder!
Global Record for Employment
Since December 31, 2014, the Volkswagen Group recorded the employment of nearly 600,000 workers, making it one of the biggest employers in the world. However, more than one third of that statistic worked at one of its German locations (some 270,000 workers, that is).
US Market a Struggle for VW
Even though Volkswagen is well-established here in the UK and in many other countries too, the United States is one that the company has always struggled to win over in the market. For whatever reason, the Americans seem to trust other manufacturers more so than this one, but it’s nothing personal. VW can bring decent performance and good looks to the table, but it seems that the company has not yet proven to bring a tough motor capable of withstanding the harsh conditions over in the US. So, until then, sorry VW!